Step-By-Step Upload Instructions
Use these instructions after preparing your post in the University. Publishing is completed manually on the social media platform, not within the University.
Before posting: download or save your approved media, copy the completed platform-specific consumer caption from the University, confirm the listing information, follow brokerage/MLS policies and Fair Housing rules, and verify that you have rights to publish the photos, video, and music.
Facebook Pages
- Open your Facebook PageSign in to Facebook, switch to the Page you manage, and open its publishing area. Some Pages use Meta Business Suite.
- Start a Page postSelect Create post, Write something, or the equivalent post option for your Page.
- Add your property photos or videoUse Photo/video to add the files saved from the University. Review image order and cropping.
- Paste the prepared captionCopy the consumer-facing Facebook Pages caption from the University and paste it into the post. Add the Property Link if available and appropriate.
- Review and publishCheck the Page identity, price, address, Fair Housing requirements, photos, and links. Select Publish or Schedule if offered.
Facebook Groups
- Open the correct groupSign in to Facebook and open the group where you are permitted to share real estate content.
- Check group posting rulesConfirm that business posts, listings, external links, and the number of images are allowed. Some posts require moderator approval.
- Start a discussion postSelect Write something or Create post inside the group; do not post as a Page unless the group permits it.
- Add media and captionUpload your saved University photos/video and paste the Facebook Groups caption. Remove details that conflict with group rules.
- Submit and confirmSelect Post or Submit, then check whether your post is live or pending administrator approval.
- Open InstagramSign in to the correct professional account in the app or on instagram.com.
- Start a new postSelect Create / +, then choose Post, Reel, or the format that matches your media.
- Choose photos or videoUpload or select media exported from the University. For a carousel, choose multiple photos and confirm their order.
- Adjust and write the captionCrop media as needed, continue to the caption screen, and paste your Instagram caption from the University. Confirm hashtags and contact details.
- Publish and verifyChoose Share / Publish, confirm the post on your profile, and check that the images and caption display correctly. Links in ordinary captions may not be clickable.
- Open the intended profile or company PageSign in to LinkedIn and choose the correct account or managed Page.
- Create a postSelect Start a post on the Home feed or the Page you manage.
- Attach mediaUse the image/video option to upload University-exported media. Confirm the correct file selection.
- Insert post copyPaste the LinkedIn-specific caption from the University. Include the property or information link when supplied.
- Publish and reviewPreview the audience and media, select Post, and check the published update.
TikTok
- Prepare a vertical videoUse an appropriate video created or exported for TikTok. Static University photos may need to be turned into a slideshow using TikTok’s photo mode, where available.
- Open TikTok CreateSign in to the intended TikTok account and select + / Upload.
- Select the video or photosUpload saved media and adjust length, order, music, text, and crop using tools offered by TikTok.
- Paste your captionUse the TikTok-specific University copy in the description field; review hashtags and make sure on-screen text is legible.
- Check privacy and postConfirm who can view the content, verify any music rights and required disclosures, then tap Post / Publish.
Google Business Profile
- Open your verified Business ProfileSign in to the Google account that manages the business and find your Business Profile in Google Search or Maps.
- Choose the update optionSelect Add update / Posts / Updates (the label can differ) and choose an appropriate update type.
- Enter the update textPaste the Google Business Profile caption from the University, keeping it concise and suitable for a business update.
- Add an image and optional buttonUpload an approved property photo. Add an available call-to-action button or URL when appropriate and permitted.
- Publish and inspectConfirm business identity and policy compliance, publish, and check the update on your Business Profile. Review may delay visibility.
YouTube
- Prepare an actual videoYouTube uploads require a video file; if you have only property photos, first assemble them into a video using a suitable editor.
- Open YouTube StudioSign in to the appropriate YouTube channel and select Create → Upload videos.
- Choose the video fileSelect the exported video and wait for upload/processing. Confirm thumbnail and format.
- Add title and descriptionEnter a clear property/market title and paste the YouTube-specific University text into the description. Add the property link if supplied.
- Complete publishing checksSelect the correct audience designation, review rights and disclosures, visibility and scheduling, then save/publish and verify the public page.
Platform menus can change. Look for similar options if a button has a different name. If your account lacks permission to publish, contact the account or group administrator.